Lucky Charms Shape
The breakfast cereal produced by General Mills under the name of Lucky Charms is one of the most popular brands with children. The secret for their success comes from the main cereal components: toasted pieces of oats and colorful marshmallow bits cut in a wonderful variety of shapes. It is often the Lucky Charms shape that attracts children’s curiosity and stimulates them to have a healthy appetite every morning. The bright colors and the periodical change of the marbits composition also contribute to maintaining interest vivid and sales up. Moreover, market surveys are conducted periodically to test the public response to the concept idea of the Lucky Charms.
The only Lucky Charms shape that was not present in the UK variant of the cereal sold by Nestle is the green clover marshmallow mainly because of the association with Ireland and the conflicts specific to the 90s. Otherwise, the very first boxes of cereal manufactured by General Mills contained lots of yellow moons, orange stars, green clovers and pink hearts. Afterwards, the Lucky Charms shape variety greatly increased with the adding of the purple horseshoes, the blue diamonds, the red balloons, the pots of gold and the hourglasses. Some shapes tend to become outdated, which is why the manufacturer performs a reinvention of the Lucky Charms shape periodically.
Thus, the yellow moons and the blue diamonds underwent modifications, as the moons turned blue and the diamonds were eliminated. Most of time, the change of one Lucky Charms shape goes silently, and only on various occasions it becomes a basis for various promotional commercials. The present-day form of the cereal include pink, blue and yellow rainbows, orange and white shooting stars, purple horseshoes, pink hearts, green leprechauns complemented by five points stars and whale shapes. The Lucky Charms shape to have resisted in the packages from the very beginning is the pink heart that remains present with the brand even today.
The Lucky Charms shape represents the theme of the song or jingle describing the cereal box content. You will hear the rhymes in TV commercials or even listen it on the radio: the thing is that the song sticks to the mind and gets children’s attention. In recent years more changes occurred with the appearance of the yellow and orange hourglasses in 2008 complementing the former, 2007 introduction of the berry and chocolate variants besides the classic marshmallows. Therefore, the Lucky Charms shape really works as a market strategy on which most of the advertising campaigns rely.
